Brings the casino industry into the business paradigm–and offers a more strategic look at the casino segment of the hospitality industry. · Offers sound coverage of strategic market planning and fundamental business theory. · Builds on lessons learned in other hospitality courses and applies them directly to the casino industry. Examines the external and internal factors impacting casino Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. of casino HR leaders and casino business-unit leaders relating to the perceived value of the HR function as a viable method to achieving sustained competitive advantage in the Mississippi casino industry. The study employed a cross-sectional, non-experimental, descriptive research design and a 23-question survey to collect descriptive, quantitative, and qualitative data. The researcher used At Strategic Casino Marketing Solutions, we are different. Different is good. SCMS is an innovative, visionary full-service gaming consulting agent specializing in marketing with an idea-centric culture. We are a marketing, research and advisory organization helping gaming operators navigate pressing issues to maximize revenue. Strategy is at the center of what we do well. Scanning the Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such The regulator reiterated many of these points in a new National Strategic Assessment document. Chief executive Neil McArthur said the document would be the “foundation for prioritising action over the coming months and years”. The Gambling Commission noted a number of major areas of risk within four categories: the person gambling, the place where gambling occurs, the products used and the At the top of a casino organizational pyramid is the president or general manager who is responsible for overseeing the overall operations of the casino, as well as the hotel if applicable. In this position, the president must guide the operation through the day-to-day activities as well as present an overall view for the future of the casino operation. This involves both strategic and The European Business Review is a bi-monthly journal bringing you features on leadership, strategy and global economic issues. Rise above your competitors and make informed decisions with business innovation and insightful analysis from global experts. The European Business Review publishes innovative perspectives on issues that have significant influence in the world globally. We welcome The contemporary casino business is a unique industry that is concentrated in Las Vegas and Macau . In fact although the origin of these environmental problems has not been directly correlated with the establishment of casino gambling, these related issues still belong to the same parts of the overall environmental system, and related units of the local government need to pay close The casino industry in America continues to grow. As the industry expands, the competition for revenue generation and market share increases. This requires the ability to differentiate from the competition and create competitive advantage, within a highly commoditized industry. In service of this need, capable gaming executives are necessary to design and execute the strategy required.
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